The idea interview.
Nine questions that pull the product out of what you already do, then the one-star reviews of neighbouring products that tell you what is missing.
Create a product.
Sell it online.
Earn from your skills.
Learn to create digital products with AI and build an extra income stream from what you know.
One buyer, one job, one file. Find the product in something you have already done twenty times, draft it from your own notes with prompts that refuse to write fluff, design it so it does not look like a template, test it on a real person, and sell it through Payhip in an afternoon.
16 self-paced written lessons. One-time course purchase. External tools and selling fees are separate.
See the product we build together ↗03 / THE SHOT LISTSix frames.
Six frames.
Six jobs.
01 / The whole product
02 / The identifying detail
03 / The material
04 / A sense of scale
05 / In use
06 / Room for copy
AN ORIGINAL WORKED EXAMPLEFrame / 01A simple
PRINTABLE WORKBOOK · EXAMPLE BRAND
A simple
shoot planner.
Know what to photograph.
Before you pick up the camera.
＋
PLAN / SHOOT / REVIEWPRINTABLE WORKBOOK · EXAMPLE BRAND
Actual course example. Original printable pages, not a customer case study.
ONE BUYER. ONE USEFUL PRODUCT.YOUR KNOWLEDGE + AI ASSISTANCEHOSTED SHOP. NO CODE.
WHAT YOUR FIRST PRODUCT COULD BE
Help someone finish
a task you understand.
Think of a task you have done twenty times: planning a shoot, pricing a cake, briefing a client, setting up a listing. Make the checklist, planner or template that does it for someone else, with your real example filled in.
AI interviews you, drafts each step from your notes, cuts the fluff and plays the sceptical buyer. You verify every line, a real person tests the pages, and only then does it go on sale.
What you’ll work toward: an original download and a shop where buyers can pay and receive the file. Work through the lessons with a subject you know well enough to teach.
Make the product.
Set up the sale.
Follow four stages: choose the idea, create the download, build the listing and prepare your launch.
Every step: do, why, example, blank, check.
Drafted from your notes, passed through the fluff editor and the sceptical buyer, designed with six decisions, tested by one real person.
Payhip, step by step.
Versioned files and a start-here note, the listing that shows the real pages, the platform comparison with real fees, the AI note done right.
Show it doing its job.
A coupon test and a real-card test, three launch pieces made from the product itself, a log that refuses to lie about small numbers.
THE WORKED EXAMPLE
See the product.
Follow the process.
Follow Frame, a five-page product-shoot planner, from its buyer and promise to its finished worksheets. Open the real pages and see how each one helps the buyer complete a task.
Open Frame ↗INSIDE THE EXAMPLEStart here.
Start here.
Choose the job.
Plan six frames.
Check your shoot.
Use it to study the method. Build your own product around your own experience.
INSIDE THE WORKED EXAMPLE
See what useful looks like.
Give it a clear starting point.
The actual Frame introduction explains who the planner helps and how to use it.
Show a filled example.
A worked page makes the task concrete before asking the buyer to do it themselves.
Make room for their work.
A practical worksheet turns useful instructions into something a buyer can apply.
Original teaching examples. Explore the process and create your own version for your own business.
16 GUIDED WRITTEN LESSONS
From your idea
to your first launch.
Sixteen written lessons, each with the prompt to copy, what to look for when it comes back and the fix if it is wrong. Your decisions stay in the saved workbook.
THE SIMPLE STACK
You make the product.
The platform handles delivery.
Claude or ChatGPT to interview, draft and edit; Claude’s file creation or Canva to make the pages; Payhip to sell and deliver, with no monthly fee. Gumroad and Etsy are compared with their real fees and their tax roles so you can disagree.
Start with a hosted shop; a custom website and domain are optional. You’ll learn to compare costs and check payment eligibility before committing to a platform.
Try the offer builder & margin calculator ↗Before you start.
Is this a course about selling this same course? ＋
You create your own product using knowledge you can verify. You do not receive resale rights to this course or a list of customers.
Do I need followers or an existing product? ＋
You can begin without a finished product. You do need a task you understand and a way to reach relevant people to learn from them. A following can help distribution; it does not prove demand.
Will it read like AI junk? ＋
Not if you follow the order. The course names the tells of an AI-written product (the fluffy opener, the bullet list of obvious advice, no example anywhere) and gives you the prompts that remove them: the draft is written from your notes one step at a time, a fluff editor lists every empty sentence, a sceptical buyer says what it could have got free, and a real person tests the pages before anything goes on sale.
Is it all written? ＋
Yes. There are 16 self-paced written lessons, examples, prompts, exercises and launch tools. No recorded video classes or individual coaching are included.
Does the price include my shop and tools? ＋
The price is for instruction. External platform plans, payment fees, design assets and optional domains are separate. The course helps you compare those costs.
Will I make sales? ＋
No sales or earnings are guaranteed. The course teaches you to make a useful product and test its offer. Customer demand and your execution determine the result.
What would an extra
$1,000 a month take?
At $29 per product, 35 sales add up to $1,015 in monthly revenue before fees, taxes, refunds and advertising costs.
You’ll learn to create a product and test an offer that could work toward that goal. This is an illustration, not a forecast or an earnings promise.
Automatic delivery can make part of the process passive. You still need to attract buyers, support them and keep the product useful.
MAKE YOUR FIRST ORIGINAL PRODUCT
Build an extra
income stream.
16 lessons · Product worksheets · A finished example · Launch tools