Six useful images begin with six clear jobs.
Use this planner before a small product shoot. It helps you decide what each image must show, what you need on set and what to check afterward.
Print and write on these pages, or keep answers in separate notes. This is not a digitally fillable PDF. You still need to make and review the photographs.
Start with a single product. Write the exact item, variant and features a buyer must understand.
A store listing may need clear detail and a consistent crop. A launch post may need space for a headline. Decide the use before choosing a dramatic setting.
Fictional example: a small amber-glass candle with a cream label. Intended use: a store listing plus one launch graphic. No real brand or customer results are implied.
| Image job | Plan | Check |
|---|---|---|
| Whole product | Front view on plain cream surface | Jar edge and entire label visible |
| Identity | Closer label image, camera level | Actual label text readable |
| Material | Close detail of glass rim and wax | Texture remains believable |
| Scale | Beside a measured everyday object | Comparison is accurate, not deceptive |
| Context | Unlit candle on a side table | Setting does not hide the product |
| Launch layout | Jar on right, empty space on left | Headline can fit without covering label |
Shared direction: a soft side light, warm neutral surfaces and limited props. Change the image’s job while keeping the collection coherent.
Write what to show, how to show it and the detail you will inspect. Change a suggested job if your product needs something else.
| Job | Your shot / crop / setup | Must-pass check |
|---|---|---|
| Whole product | ||
| Identity | ||
| Material / detail | ||
| Scale | ||
| Context / use | ||
| Space for copy |
Check the actual images for detail, focus, color, proportions, label accuracy and useful crops. Keep the best image for each job. If a shot is missing, record a specific correction instead of repeating the whole shoot.